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Event type: Seminar

Title: Redefining employee engagement: communication, advocacy and activism inside the organisation

Time and date:
Mon-29-Sep-08 09:00 to 12:00

Description:
Dr Leandro Herrero will be giving a keynote speech at the INTERNAL COMMUNICATIONS CONFERENCE organised by the UK Chartered Institute of Public Relationships (CIPR) on the 29th September 2008 at the Immarsat Conference Centre, in London. The title of the keynote address is REDEFINING EMPLOYEE
ENGAGEMENT: COMMUNICATION, ADVOCACY AND ACTIVISM INSIDE
THE ORGANISATION

Traditional communication and change methods are no longer efficient in
progressively unpredictable environments. Viral Change is the only alternative to slow, painful and largely unsuccessful old waysof managing internal change.

Viral Change versus traditional, mechanistic, top-down change
Players in the corporate playground: the role of advocates and activists
Redefining employee engagement in fast moving envi