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Event type: Conference

Title: Dr Leandro Herrero to deliver a key note address at the eyeforpharma conference in Barcelona on the 3rd March 2009

Time and date:
Tue-3-Mar-09 09:00 to 17:00

Description:
Dr Leandro Herrero will deliver a key note address at the eyeforpharma conference 'Sales Force Effectiveness 2009' in Barcelona on the 3rd March 2009. Under the title 'Viral, beta and long tail: how to invent the nee pharma company' , Dr Herrero will address the challenges which pharmaceutical companies face to differentiate themselves. The key points for this presentation are:

Viral, beta and long tail: inventing the new pharma company
Experimenting with business models and living with several coexisting ones
Neither top-down, nor flat: viral centres of leadership and collective imagination
The revenge of the niches
The long tile of people inside, its HR nightmare, and the (almost) end of the internal ladder
Non-negotiable core: all the rest in beta mode