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meetingminds is dedicated to publishing works that provide a fresh, relevant and thought-provoking take on existing management issues in organisations, such as leadership, behavioural change and so much more.

Leandro Herrero's NEW book:

Homo Imitans The art of social infection: Viral Change in action Leandro Herrero The spread of behaviours, viral in nature, is how social change happens, how social fashions appear and how company cultures shape & reshape themselves. In his pioneering book, Viral ChangeTM, Leandro Herrero addressed how a relatively small number of highly connected individuals could orchestrate change in an organisation through a small set of non-negotiable behaviours. Now, the author addresses Viral Change" in action, showing that the more primal 'Homo Imitans' is still a powerful force. 'Homo Imitans' explains how Viral ChangeTM mechanisms work everywhere: in the spread of violence in streets (and also in how to reverse it), in employee engagement inside the organisation, in the adoption of new behaviours and new company culture - and in how it can go wrong. Read more >>

Our bestselling book (now in its 2nd Edition):

Want to find out more? You can read FREE excerpts or the interview with Leandro Herrero on Viral Change You can listen to the Inside Scoop Live interview with Leandro Herrero on Viral Change

Viral Change: The alternative to slow, painful and unsuccessful management of change in organisations (Second revised edition) Leandro Herrero Many 'Change Management' initiatives end in fiasco, because they focus on processes and systems only and because they are based on wrong assumptions. Viral ChangeTM will debunk these myths and show that Viral ChangeTM uses the networks of influence which are often below the radar of the organisation chart to create internal infections of success. In this second revised edition, the author has further elaborated on influence mechanisms as well as added further insights (based on his practical experience) with regard to viral leadership. Viral Change is simply THE manager's handbook on how to create sustainable change in organisations. What others say about Viral ChangeTM: "The content of Viral Change make more sense to me than anything else I have come across in the area of cultural change." (Dinesh Ganesarajah) - Read the full review. "Nonconformist in its writing as in its ideas, Viral Change stands out from other literature on change." (Business Digest) - Read the full review. "Every so often a management books comes along that rocks your world, in every sense. Viral Change radically shifts your thinking around a familiar concept. It progressively and compelling convinces you that many of your most dearly held beliefs about change have always been wrong." (Strategic Communication Management) - Read the full review.

"If change is needed, the traditional 'change management models' may not be the most effective vehicle. Most of those change management systems fail because they do not deliver behavioural change in the individuals. Viral Change is different... and it works!" Listen to Leandro Herrero about Viral Change >>