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Viral Change:
The alternative to slow, painful and unsuccessful management of change in organisations (Second revised edition)
Leandro Herrero
Many 'Change Management' initiatives end in fiasco, because they focus on processes and systems only and because they are based on wrong assumptions.
Viral ChangeTM will debunk these myths and show that Viral ChangeTM uses the networks of influence which are often below the radar of the organisation chart to create internal infections of success.
In this second revised edition, the author has further elaborated on influence mechanisms as well as added further insights (based on his practical experience) with regard to viral leadership.
Viral Change is simply THE manager's handbook on how to create sustainable change in organisations.
What others say about Viral ChangeTM:
"The content of Viral Change make more sense to me than anything else I have come across in the area of cultural change." (Dinesh Ganesarajah) - Read the full review.
"Nonconformist in its writing as in its ideas, Viral Change stands out from other literature on change." (Business Digest) - Read the full review.
"Every so often a management books comes along that rocks your world, in every sense. Viral Change radically shifts your thinking around a familiar concept. It progressively and compelling convinces you that many of your most dearly held beliefs about change have always been wrong." (Strategic Communication Management) - Read the full review. | 
