Dr Leandro Herrero has been invited to provide the keynote speech at The second Quadriga University Internal Communication conference, organised in cooperation with Communication Director magazine.
In the end, all communications are about change: a new contingency, a new product, a new strategy, a new communication tool, a new costumer, a new challenge, an unforeseen crisis change. Dr Herrero, CEO of The Chalfont Project, Managing Partner of Viral Change LLP, and author of 'Viral Change' and 'Homo Imitans', explains how Communication (World I) alone, is not Change and that only through changing Behaviours (World II) do we create scalable, sustainable change within Organisations. World I and World II work together to achieve this.
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