Eyeforpharma 5th Annual Pharmaceutical Summit - Sales Force Effectiveness Europe 2007

Dr Leandro Herrero - co-founder and CEO of The Chalfont Project - was a keynote speaker, addressing pharmaceutical industry experts and innovators from all over the world, focussing on how to improve Sales Force Effectiveness through Behavioural Change the Viral Change way.

Want to read more about Dr Herrero's speech? You can click here to read the PharmaTimes article about Leandro Herrero's keynote speech. (Article appeared in May 07 issue of PharmaTimes and is copyright of PharmaTimes - Used by permission)                                                                

If you would like to know more about Viral Change, please click here or listen to Leandro Herrero talk about Viral Change in the on-demand audio-visual presentation.

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