Leandro Herrero voted 'Best Speaker' by audience at several conferences

Leandro Herrero - a leading organisational consultant and CEO of The Chalfont Project Ltd (www.thechalfontproject.com) - was voted 'Best speaker' by attendees at both the eyeforpharma 5th Annual Pharmaceutical Summit - Sales Force Effectiveness in Monaco and Pharma Sales World 2006 in Brussels (Belgium).

LONDON, UK - June 14th, 2007 - Dr Leandro Herrero, co-founder and CEO of The Chalfont Project Ltd (www.thechalfontproject.com) - an international firm of organisational consultants - impressed audiences at both the eyeforpharma SFE Summit in Monaco and at Pharma Sales World in Brussels with his charismatic speeches. Dr Herrero addressed pharmaceutical industry experts and innovators from all over the world at both conferences, focussing on how to improve Sales Force Effectiveness through Behavioural Change.

Dr Herrero has personally led multiple organisational and cultural changes by applying the Viral Change-way, which is described in his book Viral Change: the alternative to slow, painful and unsuccessful management of change in organisations (meetingminds, December 2006). At both events, his speech focused on how behavioural change the Viral Change way can create fast and sustainable cultural change in sales operations. He stressed that change needs to go beyond training and communication and that by uncovering the hidden powers of influence in the organisation you're on the fast track to making success contagious.

"I'm pleased to see that Viral Change resonates so well with people," Dr Herrero says. "It is a completely different form of change management and the results are faster, long-lasting and sustainable. My goal was to show people the value of Viral Change in Sales Force Effectiveness and I'm very grateful to all the people who rated the speech as 'excellent' as it shows I'm doing something right."

Dr Leandro Herrero practised as a psychiatrist for more than fifteen years before taking up senior management positions in several pharmaceutical companies, both in the UK and the US. He is co-founder and CEO of The Chalfont Project Ltd, an international firm of organisational consultants. Taking advantage of his behavioural sciences background - coupled with his hands-on business experience - he works with organisations of many kinds on structural and behavioural change, leadership and human collaboration. He has published several books, including The Leader with Seven Faces and Viral Change. His next book, New Leaders Wanted: Now Hiring!, will be published in July 2007. All are available to buy or pre-order through www.meetingminds.com.

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