'Changement viral' pour la pharma (Viral Change for pharma)

Dr Leandro Herrero - co-founder and CEO of The Chalfont Project - was a keynote speaker at the SFE Europe '07 conference in Monaco, addressing pharmaceutical industry experts and innovators from all over the world, focussing on how to improve Sales Force Effectiveness through Behavioural Change the Viral Change way.

Pharmaceutiques took notice of Dr Herrero's fresh approach and included him in their April 2007 issue. You can click here to read the full article.

Want to read more about Dr Herrero's speech? You can click here to read the PharmaTimes article about Leandro Herrero's keynote speech. (Article appeared in May 07 issue of PharmaTimes and is copyright of PharmaTimes - Used by permission)

If you would like to know more about Viral Change, you can choose from the following options:

• please click here to read more about the book
• listen to Leandro Herrero talk about Viral Change in the on-demand audio-visual presentation
• read the interview with Leandro Herrero about Viral Change (interview courtsey of Reader Views)
• Listen to Leandro Herrero's interview with Inside Scoop Live about Viral Change

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