eyeforpharma 6th Annual Pharma Conference - Sales Force Effectiveness Europe 2008

Dr Leandro Herrero - co-founder and CEO of The Chalfont Project - will deliver a keynote speech as well as host a workshop at eyeforpharma's 6th Annual Pharma Conference: Sales Force Effectiveness Europe 2008. He will be addressing pharmaceutical industry experts and innovators from all over the world, focussing on how to improve Sales Force Effectiveness through behavioural change the Viral Change way.

His presentation - entitled: "Pharma SFE 2.0: How to go beyond 'more of the same' processes, IT and standard solutions and engage in true business transformation" - will take place on day 1 of the conference and will focus on the following items:

• Five key transformations still on the to-do list: how to jump from 'me-too' evolution to true organisational leadership?
• Overcoming the pharma change management motto: 'Change is great, you go first'.
• 'The emperor has no clothes' and your CRM has no customers: is customer-centrism in pharma a myth?
• Seven deadly fallacies in pharma SFE: how business transformation is impaired by disconnected structures, processes and behaviours.

His workshop - Viral Change: the alternative change management that delivers fast and sustainable change - will explore this more in-depth in the afternoon of day 1 through the following:

• Understanding change management in the context of sales force transformation
• Why standard change management processes deliver low value or fail
• Overcoming the limitations of traditional communication and training programmes
• How your organisational DNA determines the scope of your Sales Force Effectiveness, how to map it and how to re-engineer it for success
• How to introduce new processes and systems, new ideas and innovation and new behaviours in a fast and sustainable way
• case examples

Eyeforpharma's 6th Annual Pharma Conference- Sales Force Effectiveness Europe 2008 is an in-depth exploration of the latest strategies, tools and best practice to increase your sales and commercial efficiency and effectiveness.

You can find up-to-date information on this event as well as register online at www.sfeeurope.com. Mention discount code SPK08 and you will receive a discount of €550 off any standard priced conference pass.

Register now as the event will sell out!

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