Dr Herrero Keynote Speaker at EyeforPharma's Sales Force Effectiveness Summit, Princeton Mariott Hotel & Conference Centre, NJ, U.S.A May 4th-5th, 2009
Dr Herrero will be presenting an address on "Creating Innovative Organizations"
" Viral, Beta and Long Tail: How to invent the new pharma company"
Experiment with business models and how to live with several
ﾷ Neither top-down, nor flat: viral centres of leadership and
ﾷ The long tail of people inside, its HR nightmare, and the
(almost) end of the internal ladder
ﾷ Non-negotiable core: all the rest in beta mode
as well as providing a roundtable discussion on "Viral Change: the alternative to slow, painful and unsuccessful management of change in organizations."
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