Dr Herrero Keynote Speaker at EyeforPharma's Sales Force Effectiveness Summit, Princeton Mariott Hotel & Conference Centre, NJ, U.S.A May 4th-5th, 2009

Dr Herrero will be presenting an address on "Creating Innovative Organisations"

" Viral, Beta and Long Tail: How to invent the new pharma company"

Experiment with business models and how to live with several

co-existing ones

·          Neither top-down, nor flat: viral centres of leadership and

collective imagination

·          The long tail of people inside, its HR nightmare, and the

(almost) end of the internal ladder

·          Non-negotiable core: all the rest in beta mode

as well as providing a roundtable discussion on "Viral Change: the alternative to slow, painful and unsuccessful management of change in organisations."

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