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Related Resources
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Type: Article
Title: 15 myths in the management of change: myth 1
Launch file
(82.83 KB)
Description: This is part 1 in a series of 15 documents debunking the 15 change management myths mentioned in Dr Leandro Herrero’s book, Viral Change.
Related categories:
• Behavioural Change Management
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Type: Article
Title: 15 myths in the management of change: myth 10
Launch file
(88.76 KB)
Description: This is part 10 in a series of 15 documents debunking the 15 change management myths mentioned in Dr Leandro Herrero’s book, Viral Change
Related categories:
• Behavioural Change Management
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Type: Article
Title: 15 myths in the management of change: myth 11
Launch file
(83.81 KB)
Description: This is part 11 in a series of 15 documents debunking the 15 change management myths mentioned in Dr Leandro Herrero’s book, Viral Change
Related categories:
• Behavioural Change Management
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Type: Article
Title: 15 myths in the management of change: myth 12
Launch file
(88.51 KB)
Description: This is part 12 in a series of 15 documents debunking the 15 change management myths mentioned in Dr Leandro Herrero’s book, Viral Change
Related categories:
• Behavioural Change Management
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Type: Article
Title: 15 myths in the management of change: myth 13
Launch file
(84.88 KB)
Description: This is part 13 in a series of 15 documents debunking the 15 change management myths mentioned in Dr Leandro Herrero’s book, Viral Change.
Related categories:
• Behavioural Change Management
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Type: Article
Title: 15 myths in the management of change: myth 14
Launch file
(83.92 KB)
Description: This is part 14 in a series of 15 documents debunking the 15 change management myths mentioned in Dr Leandro Herrero’s book, Viral Change
Related categories:
• Behavioural Change Management
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Type: Article
Title: 15 myths in the management of change: myth 15
Launch file
(82.79 KB)
Description: This is part 15 in a series of 15 documents debunking the 15 change management myths mentioned in Dr Leandro Herrero’s book, Viral Change.
Related categories:
• Behavioural Change Management
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Type: Article
Title: 15 myths in the management of change: myth 2
Launch file
(83.95 KB)
Description: This is part 2 in a series of 15 documents debunking the 15 change management myths mentioned in Dr Leandro Herrero’s book, Viral Change.
Related categories:
• Behavioural Change Management
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Type: Article
Title: 15 myths in the management of change: myth 3
Launch file
(83.73 KB)
Description: This is part 3 in a series of 15 documents debunking the 15 change management myths mentioned in Dr Leandro Herrero’s book, Viral Change.
Related categories:
• Behavioural Change Management
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Type: Article
Title: 15 myths in the management of change: myth 4
Launch file
(84.17 KB)
Description: This is part 4 in a series of 15 documents debunking the 15 change management myths mentioned in Dr Leandro Herrero’s book, Viral Change.
Related categories:
• Behavioural Change Management
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Type: Article
Title: 15 myths in the management of change: myth 5
Launch file
(83.52 KB)
Description: This is part 5 in a series of 15 documents debunking the 15 change management myths mentioned in Dr Leandro Herrero’s book, Viral Change.
Related categories:
• Behavioural Change Management
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Type: Article
Title: 15 myths in the management of change: myth 6
Launch file
(84.55 KB)
Description: This is part 6 in a series of 15 documents debunking the 15 change management myths mentioned in Dr Leandro Herrero’s book, Viral Change.
Related categories:
• Behavioural Change Management
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Type: Article
Title: 15 myths in the management of change: myth 7
Launch file
(85.11 KB)
Description: This is part 7 in a series of 15 documents debunking the 15 change management myths mentioned in Dr Leandro Herrero’s book, Viral Change.
Related categories:
• Behavioural Change Management
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Type: Article
Title: 15 myths in the management of change: myth 8
Launch file
(85.47 KB)
Description: This is part 8 in a series of 15 documents debunking the 15 change management myths mentioned in Dr Leandro Herrero’s book, Viral Change.
Related categories:
• Behavioural Change Management
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Type: Article
Title: 15 myths in the management of change: myth 9
Launch file
(83.93 KB)
Description: This is part 9 in a series of 15 documents debunking the 15 change management myths mentioned in Dr Leandro Herrero’s book, Viral Change.
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• Behavioural Change Management
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Type: Article
Title: 2 cases of successful Viral Change implementation
Launch file
(132.3 KB)
Description: Business Digest interviewed two industry leaders on their successful experiences with Viral Change, based on Leandro Herrero’s book of the same name.
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• Behavioural Change Management
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Type: Article
Title: A culture of safety and Viral Change
Launch file
(344.66 KB)
Description: Safety is at the core of many industries. Significant budgets are allocated to safety training in major corporations in the oil and gas industry, mining, transport etc. One death is too many. Accidents can be avoided. The cost of time lost due to incidents considerable.
Safety training is needed, but it does not necessarily create a culture of safety. Cultures are created by behaviours becoming the norm. A culture of safety is not one of well trained (on safety) people but one where safety behaviours are the norm. These two things are not the same.
Related categories:
• Behavioural Change Management
• Human Collaboration
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Type: Article
Title: An example of Viral Change
Launch file
(116.12 KB)
Description: More and more people are realizing that the only way to inject serious change into an organisation is by injecting a virus&
Related categories:
• Behavioural Change Management
• Organisational Effectiveness & Innovation
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Type: Article
Title: An introduction to Viral Change
Launch file
(143.34 KB)
Description: An introduction to Viral Change(TM)
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• Behavioural Change Management
• Human Collaboration
• Organisational Effectiveness & Innovation
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Type: Article
Title: Behaviour: the blueprint for change
Launch file
(178.09 KB)
Description: When organisations introduce new systems and processes, they assume their staff will apply them. Not so, says Dr Leandro Herrero. The only real change management is behavioural, and procedures need to be reinforced with rewards.
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• Behavioural Change Management
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Type: Article
Title: Behavioural Change for SFE
Launch file
(165.17 KB)
Description: Understanding the difference between effectiveness and efficiency and how behaviour change can help improve both.
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• Behavioural Change Management
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Type: Article
Title: Business Digest talks to Pfizer on Viral Change
Launch file
(76.93 KB)
Description: Business Digest interviewed Philip Watts, customer marketing director at Pfizer Ltd (UK), about his experience with Viral Change at Pfizer Ltd
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• Behavioural Change Management
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Type: Article
Title: Butterfly Management
Launch file
(96.2 KB)
Description: It is said that the gentle fluttering of a butterfly’s wings in one remote corner of the world can create a tornado in another. Dr Leandro Herrero pins down the butterfly effect - when small actions can have big results - in organisational management.
Related categories:
• Organisational Effectiveness & Innovation
• Leadership Development
• Behavioural Change Management
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Type: Article
Title: Change is great - you go first
Launch file
(94.81 KB)
Description: Changing people’s behaviour is the key to managing sustainable change in any company. But to do this successfully means applying not the traditional thinking of carrots and sticks but rather carrots and no carrots.
Related categories:
• Behavioural Change Management
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Type: Article
Title: Change is inevitable, Misery is a choice -
Launch file
(275.25 KB)
Description: We live in a world of constant flux where pain is inevitable. Change can mean misery but this can be avoided, and the pain lessened, if change within a company is managed by focusing on people’s behaviours, says Dr Leandro Herrero
Related categories:
• Behavioural Change Management
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Type: Article
Title: Change Management vs. Behavioural Change
Launch file
(118.63 KB)
Description: "Change Management": one of the buzzwords of our time. But what does it mean and does it deliver long term change?
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• Behavioural Change Management
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Type: Article
Title: Changing the way we think about change
Launch file
(162.5 KB)
Description: A paper detailing an alternative way to implement management of change in organisations by creating internal infections (new ideas, new practices) using the Viral Change(TM) mode. The theoretical basis and the practical applications.
Related categories:
• Behavioural Change Management
• Organisational Effectiveness & Innovation
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Type: Article
Title: Culture 2.0: viral, beta, collective sense making, long tail. PART 1
Launch file
(107.35 KB)
Description: Culture 2.0: viral, beta, collective sense making, long tail.Collaboration between employees as an organisational goal is hardly a new topic. So why is that today, when ’social observers’ say that ’collaboration is the real hot topic’ they do so without the expected red face of ’déjà vu’. I’d like to examine what I believe are the key parameters that are driving a new enterprise agenda where collaboration is not just at the core, but ’the core’.
Related categories:
• Behavioural Change Management
• Human Collaboration
• Leadership Development
• Organisational Effectiveness & Innovation
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Type: Article
Title: Deux temoignages sur Viral Change: Business Digest
Launch file
(144.88 KB)
Description: In their December issue on change, Business Digest interviewed two industry leaders on their successful experience with Viral Change, based on the book of the same name by Leandro Herrero. (FRENCH)
Related categories:
• Behavioural Change Management
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Type: Article
Title: Disruptive Ideas
Launch file
(193.33 KB)
Description: Disruptive [management] ideas - according to Leandro Herrero’s new book of the same title - are those that have the capacity to create significant impact on the organisation by challenging standard management practices.
Related categories:
• Behavioural Change Management
• Leadership Development
• Organisational Effectiveness & Innovation
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Type: Article
Title: Embracing Change
Launch file
(59.35 KB)
Description: Traditional change management rolls over companies like a tsunami, causing resistance in change-fatigued employees. How can you convince your employees to embrace the change and turn it into a success? Leandro Herrero can help with his book, Viral Change.
Related categories:
• Behavioural Change Management
• Organisational Effectiveness & Innovation
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Type: Article
Title: eyeforpharma interviews Philip Watts on Viral Change
Launch file
(50.95 KB)
Description: Philip Watts explains to eyeforpharma how Viral Change (TM) has worked in his organisation
Related categories:
• Behavioural Change Management
• Organisational Effectiveness & Innovation
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Type: Article
Title: Forget the Culture, Change Behaviours -
Launch file
(82.97 KB)
Description: How do you change something as ingrained as a company’s culture? Start with the underlying behaviours and change may come faster than you think.
Related categories:
• Organisational Effectiveness & Innovation
• Behavioural Change Management
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Type: Article
Title: How to change a country?
Launch file
(158.74 KB)
Description: In this article, Leandro Herrero looks at the lessons we can learn from President Sarkozy’s approach to initiating change in France.
Related categories:
• Behavioural Change Management
• Human Collaboration
• Leadership Development
• Organisational Effectiveness & Innovation
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Type: Article
Title: I can't find my mindset
Launch file
(262.55 KB)
Description: Mindset, attitudes, qualities, "will to succeed" and many other terms used in day to day management have little predicitive value. Only their transalation into behaviours allows us to manage with shared language and efficiently.
Related categories:
• Behavioural Change Management
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Type: Presentation
Title: Jumping the curve on innovation - pharmaceuticals in emerging markets
Launch file
(8.92 MB)
Description: Recommendations for jumping the curve on innovation - pharmaceuticals in emerging markets- how to avoide to become another me-too company
Related categories:
• Behavioural Change Management
• Human Collaboration
• Leadership Development
• Organisational Effectiveness & Innovation
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Type: Article
Title: Launch of Viral Change Academy
Launch file
(134.06 KB)
Description: Viral Change" continues to be in the spotlight and more and more people are hearing about it. We want to go even further and offer managers an opportunity to learn all about it...
Related categories:
• Behavioural Change Management
• Organisational Effectiveness & Innovation
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Type: Article
Title: Leaving the Insanity Behind
Launch file
(99.46 KB)
Description: Leaving the Insanity Behind - A PharmaTimes article about Dr Leandro Herrero’s speech at eyeforpharma’s SFE conference in Monaco (May 07 - Copyright PharmaTimes - Used by permission)
Related categories:
• Behavioural Change Management
• Human Collaboration
• Organisational Effectiveness & Innovation
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Type: Presentation
Title: New Business Processes and Change
Launch file
(572.27 KB)
Description: Why implementing new business processes fail and what to do about it.
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• Behavioural Change Management
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Type: Article
Title: Numbers to Remember
Launch file
(142.94 KB)
Description: In the vast supermarket of surveys on management and organisations, two recent ones stand out. The IBM’s Global Human Capital Study and the research by The Roffey Park Institute give interesting insights. Change is at the top of the agendas. Surprised?
Related categories:
• Behavioural Change Management
• Organisational Effectiveness & Innovation
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Type: Article
Title: Pierre Morgon: passionate architect of Viral Change
Launch file
(81.57 KB)
Description: Business Digest interviewed Pierre Morgon, Director Primary Care Business Unit Schering-Plough (France), about his experiences with Viral Change
Related categories:
• Behavioural Change Management
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Type: Article
Title: Propager le changement: Business Digest
Launch file
(381.44 KB)
Description: In their December issue on change, Business Digest took an indepth look at ’Viral Change’, the innovative book on change management by Leandro Herrero
Related categories:
• Behavioural Change Management
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Type: Presentation
Title: Re-invent
Launch file
(2 MB)
Description: Reinventing your fucntion within the organisation
Related categories:
• Behavioural Change Management
• Human Collaboration
• Leadership Development
• Organisational Effectiveness & Innovation
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Type: Article
Title: Reader Views interview Leandro Herrero on Viral Change
Launch file
(173.54 KB)
Description: Reader Views gain an in-depth insight into the thinking behind Viral Change through interviewing the author, Leandro Herrero
Related categories:
• Behavioural Change Management
• Organisational Effectiveness & Innovation
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Type: Article
Title: Sales Force: the test of truth
Launch file
(164.11 KB)
Description: Pharmaceutiques covers Leandro Herrero speaking at eyeforpharma’s SFE conference in Monaco
Related categories:
• Behavioural Change Management
• Organisational Effectiveness & Innovation
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Type: Article
Title: Spreading Change: Business Digest reviews Viral Change
Launch file
(317.31 KB)
Description: In their December issue on change, Business Digest took an indepth look at ’Viral Change’, the innovative book on change management by Leandro Herrero
Related categories:
• Behavioural Change Management
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Type: Article
Title: Super Reps
Launch file
(867.5 KB)
Description: As the selling environment transforms for pharma, Dr Leandro Herrero imagines what might be required of the sales reps of the future
Related categories:
• Organisational Effectiveness & Innovation
• Behavioural Change Management
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Type: Article
Title: The case on Viral Change: Business Digest Dossier
Launch file
(509.24 KB)
Description: Business Digest devoted an entire dossier in their December issue to Viral Change. They reviewed Leandro Herrero’s book Viral Change and interviewed two industry leaders on their experience with Viral Change within their organisations.
Related categories:
• Behavioural Change Management
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Type: Article
Title: The creation of social tipping points (Extract from Viral Change TM second edition, 2008)
Launch file
(141.14 KB)
Description: Extract from Viral Change second edition, 2008
Related categories:
• Behavioural Change Management
• Human Collaboration
• Leadership Development
• Organisational Effectiveness & Innovation
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Type: Article
Title: Time for collaboration
Launch file
(90.9 KB)
Description: These days, collaboration is high on the organisational agenda, pushed to these new heights by enabling technologies (Web 2.0, Enterprise 2.0) that emphasise the ease of communication between people through new tools such as blogs. The average business organisation is still slow in catching up with the idea of a truly collaborative enterprise. Some are getting there very fast, but for others the idea still resembles science fiction. For many people a collaborative enterprise still means ’teams’, but in reality, we are talking about all sorts of collaboration, particularly informal networks
Related categories:
• Behavioural Change Management
• Organisational Effectiveness & Innovation
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Type: Article
Title: Viral (social) Change in action: The Chicago CeaseFire model
Launch file
(151.59 KB)
Description: The Chicago Cease Fire model to prevent violence and its Viral Change (TM) foundations
Related categories:
• Behavioural Change Management
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Type: Article
Title: Viral Change revisited...
Launch file
(139.11 KB)
Description: Dr Leandro Herrero has revised his book ’Viral Change’ to reflect further experience in the field of viral change management, which he pioneered. In this prologue, you can learn about what has been adapted in the second revised edition of his book.
Related categories:
• Behavioural Change Management
• Organisational Effectiveness & Innovation
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Type: Article
Title: Viral Change vs Traditional
Launch file
(135.12 KB)
Description: Leandro Herrero outlines the differences between Viral Change and traditional change management.
Related categories:
• Behavioural Change Management
• Organisational Effectiveness & Innovation
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Type: Article
Title: Viral Change: Different cause-effect
Launch file
(129.73 KB)
Description: Leandro Herrero describes the differences between Viral Change and the traditional management of change
Related categories:
• Behavioural Change Management
• Organisational Effectiveness & Innovation
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Type: Article
Title: Viral Change: Different change conduit
Launch file
(132.01 KB)
Description: Leandro Herrero describes the differences between Viral Change and the traditional change management
Related categories:
• Behavioural Change Management
• Organisational Effectiveness & Innovation
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Type: Article
Title: Viral Change: Different change management
Launch file
(131.03 KB)
Description: Leandro Herrero describes the differences between Viral Change and the traditional change management
Related categories:
• Behavioural Change Management
• Organisational Effectiveness & Innovation
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Type: Article
Title: Viral Change: Different model
Launch file
(149.38 KB)
Description: Leandro Herrero describes the differences between Viral Change and traditional change management
Related categories:
• Behavioural Change Management
• Organisational Effectiveness & Innovation
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Type: Article
Title: Viral Change: different people distribution
Launch file
(141.61 KB)
Description: Leandro Herrero describes the differences between Viral Change and the traditional management of change
Related categories:
• Behavioural Change Management
• Organisational Effectiveness & Innovation
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Type: Article
Title: Viral Change: Different processes
Launch file
(125.15 KB)
Description: Leandro Herrero describes the differences between Viral Change and the traditional change management
Related categories:
• Behavioural Change Management
• Organisational Effectiveness & Innovation
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Type: Article
Title: Viral Change: Different programme
Launch file
(129.89 KB)
Description: Leandro Herrero describes the differences between ViralChange and the traditional change management
Related categories:
• Behavioural Change Management
• Organisational Effectiveness & Innovation
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Type: Article
Title: Viral Change: different structure
Launch file
(141.32 KB)
Description: Leandro Herrero describes the differences between Viral Change and the traditional management of change
Related categories:
• Behavioural Change Management
• Organisational Effectiveness & Innovation
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Type: Article
Title: Viral Change: Dossier Business Digest
Launch file
(631.63 KB)
Description: In their December issue, Business Digest devoted an entire dossier on Viral Change. The dossier was based on Leandro Herrero’s book ’Viral Change’ as well as two interviews with industry leaders talking about their successful experiences with Viral Change (FRENCH)
Related categories:
• Behavioural Change Management
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Type: Article
Title: Waiting for the Barbarians
Launch file
(62.66 KB)
Description: poem from P. Cavafy (1904
Related categories:
• Behavioural Change Management
• Human Collaboration
• Leadership Development
• Organisational Effectiveness & Innovation
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